Similarly, PR professionals can use PPC advertising to draw instant traffic to news items, content, and stories on a company website. PPC can be used to drive traffic to brand names, company names, and executive names in a PR campaign. … PPC advertisements are typically on demand or react to content that is listed in the regular search results.
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When PPC is Better Than SEO | FIF2002
Tags: a-valuable-resource, brand-names, campaign--, draw-instant, drive-traffic, news-items, there-are, typically-on-demand